Beauty Biohacks: Biohacking for Beauty, Longevity & Beyond.
The host of this podcast is Iryna Kremin, the founder of the B2B beauty business network, INNOCOS, professional connector turned biohacker. She believes that all people can have access to a latest beauty, health & wellness know-how, regardless of our circumstances, backgrounds, orientations or demographics. In this educational podcast she invites top beauty, health, longevity and wellbeing experts and entrepreneurs to talk about optimising your health, beauty and wellbeing with the help of the latest science, nutrition, technologies, and data-driven self-experiments.
Beauty Biohacks: Biohacking for Beauty, Longevity & Beyond.
The BIGGEST Longevity Mistake Most Brands Make
Guest: Dr. Brent Ridge, co-founder of Beekman 1802 & co-author of
G. O. A. T. Wisdom : How to Build a Truly Good Business from the Founders of Beekman 1802
by Ridge, Brent / Kilmer-Purcell, Josh
Series: Beauty & Longevity
Most brands chase trends. The ones that last build depth. In this episode, we unpack the #1 mistake beauty and wellness brands make in “longevity”, confusing a viral product with a real brand and how to fix it.
Dr Brent Ridge joins me to talk about two sides of longevity:
- the science (inflammation control, skin/gut microbiome, kinder routines that support healthier-looking skin) and
- the business (clear metrics, steady growth, and a community that compounds).
You’ll learn:
- Why authenticity’s only KPI is time and how to design for it.
- The microbiome × inflammation equation behind visible beauty.
- How to future-proof from Day 1 (without playing the exit game).
- The mindset shift that turns “failures” into wins.
- Why practising kindness is a competitive advantage.
Why Brent: physician, operator, and co-founder who helped turn one act of kindness (and a herd of goats) into 60M+ bars of soap, by playing the long game.
Listen if you are: a founder, clinic, retailer, investor, or R&D leader building a brand meant to outlast algorithms.
Prompt for reflection: What’s one ladder rung, not a rocket ship, you’ll climb this week to compound brand longevity?
— Iryna Kremin, host, Beauty & Longevity
